Copywriting 101: Features vs. Benefits (How to Know the Difference)
I’ve been around this internet marketing thing for a while now and if there’s one thing that confounds, frustrates, and causes new (and even seasoned) copywriters to bang their head against the wall, it’s the not-always-so-obvious difference between features and benefits. HUH?? Now don’t go clicking that cute little X up top and close out […]
- Pam Langord
- October 20, 2020
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