OK – Show of hands…
Who here has a s**t ton of unfinished products, books, and group programs sitting around on their computer?
C’mon. ‘Fess up. I promise not to tell anyone. Hmmmm….??
Uh HUH! I knew it.
Oh, you are SO not alone.
Most entrepreneurs would confess they have way WAY too many too.
And you know what? There’s a reason for it.
The reason you have all of those incomplete books and programs isn’t because you don’t know your stuff, or because you can’t write to save your soul, or even because you don’t have time.
It’s not even a massive internet conspiracy (although sometimes it feels like one).
Here’s the truth.
The real reason is because you’ve been overthinking the whole process. You’ve stymied yourself. Analysis Paralysis, anyone?
I’m feeling ya. That was soooooo me not so long ago.
Now it’s time to stop the madness. So listen up, Buttercup!
You’ve been totally buying into the belief that you must:
- Create something fantastical from scratch
- Create something that looks just like everyone else’s program in your niche
- Create something so comprehensive and massive that it encompasses every aspect of your subject, from soup to nuts – which is kinda nuts in itself.
Any of those feel familiar?
I tell you this out of love and because I’ve been in your shoes – full of great ideas (ok, some were half-baked) but I didn’t bring them out into the light because I bought into those very same beliefs.
And guess what? Every stinking one of those beliefs is holding you back from creating the exact program your market is looking for AND it happens to be something you can put together in an afternoon (or less) with the content you already have on hand. (Gasp)
I thought I had to come up with something absolutely stunning that was totally unique and different from anything out there. Cue the glitter, rainbows, and unicorns. LOL
But I was wrong. Dead wrong.
Since I don’t want you to keep banging your head against the wall like I did for so long, today I’m sharing my super-secret, three-step recipe to creating a product in an afternoon. Pull up a chair, grab a beverage, and let’s get started.
Step 1: Identify The Problem
Do not. I repeat. DO NOT overthink this. This is not a big, hairy shmoo kind of problem such as “how do I build a mailing list” but rather a single problem that has a single solution. Rather than trying to solve the big, complex problem of list building, try solving the single problem of setting up a mailing list.
I’ll let you in on a little secret – there are a lot of entrepreneurs who struggle with this kind of stuff and I’m betting you have a solution for them right in your own business documentation.
Step 2: Define Your Process
Let’s take this a step further. Using the example of setting up a mailing list, chances are you have worksheets and/or checklists for your VA (or you) to follow. It’s a step-by-step plan that walks you or your team through the process of setting up a new mailing list.
For someone who’s struggling with getting their first autoresponder set up, this would be a total lifesaver. I mean, don’t you wish you had help with some of this stuff when you first started out?
Step 3: Share What Works
That’s it, girlfriend! Package up your totally fab already existing business documentation and viola! You have a new product you can get up for sale in a single afternoon. How sweet is that?
The only question now is, why haven’t you done it yet?