Making Social Media Soup
- By Pam Langord
One of things that keeps me grounded in this amazing life of mine is cooking. I LOVE to cook. I LOVE to create dining experiences for myself. I totally geek out trying new recipes and then trying to “improve” them with my own touches. Sometimes it’s a little extra garlic, maybe some lemon zest. I make the recipe my own by adding bits of myself into it. I add the flavors and textures I love and relate to. Some of my greatest creations were when I threw caution to the wind and just went with my gut. So that got me to thinking. In many ways, social media strategy is a lot like cooking. You think I’m crazy, right? Hang tight and I’ll explain. How many times have you eaten a dish you love so much that you asked for the recipe? I confess I do it all the time – even in restaurants. Now think about how you tried to recreate the dish at home and it was really good but it just wasn’t quite the same. You followed the recipe to a “T”. So what gives?? No matter how exact a recipe is, every cook who is cooking from their heart is going to add a little something personal. It may be just a few grains over that ½ teaspoon of salt but it is distinct. It is “a-ha” or “hmmmm” in the dish. It’s what makes that dish “belong” to that chef so much that they become known for it.