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Copywriting

Copywriting 101: Features vs. Benefits (How to Know the Difference)

I’ve been around this internet marketing thing for a while now and if there’s one thing that confounds, frustrates, and causes new (and even seasoned) copywriters to bang their head against the wall, it’s the not-always-so-obvious difference between features and benefits. HUH?? Now don’t go clicking that cute little X up top and close out […]

  • Pam Langord
    Pam Langord
  • October 20, 2020

The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It

Confession time for yours truly! When I started back in 2013, I decided I would never sell anything. It totally wasn’t me, it made me soooooo uncomfortable to even think about it. I drew a line in the sand and declared that I could be a success on just my skills and reputation. I’m mean, […]

  • Pam Langord
    Pam Langord
  • October 9, 2020

6 Surprising Places You Already ARE Copywriting

Does the idea of copywriting make a shiver run up your spine and butterflies flutter madly in your tummy? Tell me the truth sweetie – does the idea of writing copy make you break out in a cold sweat? Oh yah – I’m feeling ya, sunshine!! Talk about overwhelming. Sales pages and squeeze pages and […]

  • Pam Langord
    Pam Langord
  • July 27, 2020

3 Awesome Ways to Increase Your Email Open Rates

Paaaam! My email open rates tank!! Ouch! I’m feeling you Sunshine. I know because I’ve been there. You pour your heart and soul into a newsletter or blog, send it out into the universe and what do you hear? Crickets!  And it sucks. It truly and royally sucks. You know there are people out there […]

  • Pam Langord
    Pam Langord
  • July 27, 2020